IN ADVERTISING, REPEATED MESSAGES are the most impactful ones. Generally speaking, if a person is exposed to the same advertisement three times, the ad can start having the desired effect. I experienced this phenomenon—sort of—at the Miami International Boat Show in February. ¶ As many yachting enthusiasts have seen in recent years, the power catamaran has gained a solid foothold in the marketplace. When I started in this business more than 20 years ago, a power cat would be here or there, but the style was more of a novelty than a movement. While everyone could appreciate the volume and livability, the American boater’s palate just wasn’t ready to consume power catamarans on a large scale. ¶ That has changed. At this year’s Miami show, I saw four new power…
