In 2020, nothing is as it seems, and even your hair knows it. The future of hair color is holographic, a shade-shifting, prismatic anomaly that’s as versatile as it is phosphorescent. In this lustrous new world, L’Oréal Paris’s Preference, Féria, and Colorista rise to the occasion with an iridescent pearl, jewel-toned amethyst, and dreamy moonstone that change their glimmer at every angle. Influencers Jasmine Daniels, Ellen V Lora, and Genevieve Rokero show us it’s possible.
Ellen V Lora
“Holographic color makes me feel like I have an alter ego. Daring hair makes me feel bolder; it’s a statement in itself, something otherworldly, but I do come in peace.”
Best for Brunettes From the L’Oréal Paris Experts: This multifaceted shimmering permanent hair color features a spectrum of deep, vibrant gemstone violets…
