According to many observers, putting together luxury and social networking is tantamount to creating an oxymoron, meaning the blending of elements which express opposing concepts. In plain language nonsense. Well this is no longer the case, at least for loads of goods which till only a few years ago had little if no contact whatsoever with media which was considered as being for “plebs”. It is no coincidence that Nadine Hennings, in 2012 was asking herself if it were still possible to talk about exclusivity in her : Luxury Brands in the Digital Age” – that is to say is a fundamental element in what the core concept of luxury itself wishes to embody – and if in some way luxury was to be readily available to everyone, even if…