In a bold leap for South African fintech innovation, a new app is reimagining the way we give and invest.
Squirrel Away, a first-of-its-kind platform in the local market, offers a simple yet powerful alternative to traditional gifting: instead of toys or gift cards, friends and family can now contribute directly to a child’s financial future.
Launched in May 2025, Squirrel Away has quickly gained traction on both the Google Play Store and Apple App Store, drawing in hundreds of users within its first few weeks.
At its core, the app enables anyone to gift investments, without any minimum deposit requirement, through a user-friendly interface.
More than just a convenient tool, it’s a platform with a powerful purpose: fostering long-term wealth and financial literacy, starting from childhood.
A vision born…