South Africa has been named the world’s most generous nation in a new global study, highlighting the country’s enduring spirit of Ubuntu.
The ranking comes from digital financial services provider Remitly, which surveyed over 4 500 people across 25 countries. Rather than focusing solely on financial contributions, the study measured generosity through broader human behaviors such as empathy, emotional support, patience, kindness and putting others first.
“Just like our previous studies on the friendliest and funniest nations, we turned to science to identify which countries are the most generous,” Remitly said.
The study used the Interpersonal Generosity Scale (IGS), developed by Christian Smith (University of Notre Dame) and Jonathan P Hill (Calvin College). The scale measures generosity beyond money, assessing how people demonstrate empathy, patience and a willingness to put…