Industry leaders and government officials descended at the Sandton Convention Centre in Johannesburg on Thursday as the World Union of Wholesale Markets (WUWM) Conference kicked off.
The event highlighted Africa’s growing significance in the global fresh produce industry while addressing critical issues such as food security, climate change, and the modernisation of markets.
The conference, themed “The African Edition: Shaping the Future of Fresh Produce through Sustainability, Innovation and Inclusivity,” was hosted by Joburg Market, the largest fresh produce market on the African continent.
Joburg Market plays a central role in South Africa’s agricultural economy. In the 2023/24 financial year, it reported sales of R11.3 billion and processed 1.4 million tons of produce.
The market holds a 46% share of the national market, surpassing competitors in Tshwane, Durban, and Cape…