Since market deregulations in 1996, South Africa’s agricultural growth strategy is premised on continuous access to export markets in Europe and America, while also expanding export footprint to special markets in Asia and the Middle East.
The government and the private sector in South Africa have been very successful in forging new trade relations and promoting the country’s image as a trusted and capable exporter of quality agricultural products.
In terms of products composition, the country has a competitive edge in fruits like citrus, table grapes, avocados, apples and pears.
The country also has a competitive advantage in sugar, wool, mohair, maize, nuts and wine products.
The country does have the capability to export meat, however, biosecurity issues coupled with inferior genetics amongst black farmers, who are estimated to own…