Zimbabwe’s top retailer, OK Zimbabwe, is grappling with a staggering decline in both volumes and revenues, which fell by 36% during the lucrative quarter ending in December 2023.
This downturn has been attributed to ongoing de-stocking and the closure of four retail outlets, a move that the company on Monday hinted may extend further as it evaluates its underperforming stores.
The challenges plaguing the retailer are not isolated; they mirror the struggles faced by various sectors across Zimbabwe as pricing and currency distortions weigh heavily on operations.
OK Zimbabwe, which competes against Pick n Pay in the country, closed down four outlets during the period while it is mulling more store closures, targeting those not performing optimally.
Company secretary Margaret Munyuru detailed the dire situation in a statement on Monday,…