NZ Marketing Issue 71 2022

For its entire existence, the television industry as a whole has survived and thrived amid a series of transformations. Despite the decade of media industry pundits wrongly declaring its slow death, the television industry continues to live another day. The industry itself is dynamic and has seen large shifts driven by digitalisation, the disruption of new technology, and the ubiquity of both local and global streaming services. The evolution of consumer expectations and shifting viewing habits has resulted in extensive growth in both video on demand, and online video. There is no denying the AV game has changed, and radical approach is now required to continue competing in this brave new world. Abraham Maslow once said, “In any given moment, we have two choices: step forward into growth or step…

TVNZ+ is a platform that is far more than just a destination to catch up on shows you’ve missed. It will host some of New Zealand’s best local content, and through extensive global partnerships, house more of what Kiwis want to see from around the world, and movies, so many movies. In partnership with dentsu Aotearoa, we developed a brand campaign that embodied the new positioning and highlighted not only the ambition for the brand, but also the role that we play in Kiwi lives in a way that is fun, innovative, and most importantly, recognises our Aotearoatanga (our New Zealandness). Our new positioning statement ‘Stream On’, encourages action and engagement with our content, highlights the breadth & depth of what’s on offer, and ultimately gives Kiwis permission to binge.…

Everyone loves a good bargain, right? Be it a mid-week trip to Briscoes where you’re almost always guaranteed a solid 25 percent off, or a two-for-one digital only deal at your local bp connect because you’re a loyalty member. I know I certainly do love a good Westfield walkabout. Retailers have arsenal of deals and smart catches ready to fire off at customers wherever they are on their journey of discovery and purchase. However, as consumer behaviours shift, thanks to a pandemic, retail marketers are having to dig deeper and engage customers on new and evolving channels. I think I’m quite a savvy online shopper now! There is no doubt that the New Zealand retail industry has taken a hard knock as a result the restrictions put on businesses due…

FEATURED STORY HOW TO ACHIEVE FULL POTENTIAL ON LINKEDIN Reputation and relationships are crucial in business, which is why networking and influencing are integral to growing a brand, whether that’s for a company or a professional. Stanley Henry, Managing Director at The Attention Seeker, shares insight on how to grow your network online. Read the article online to get his top six strategies for building digital influence faster, without having to outsource. Scan the QR code to read more Sign-up Want more engaging content? Keep up-to-date with the latest trends in marketing by signing up to our weekly newsletter. nzmarketingmag.co.nz/newsletter The official home of the 2022 TVNZ-NZ Marketing Awards nzmarketingmag.co.nz/nz-marketing-awards Have an opinion you want to share? Write for us and enhance your reputation as a marketing thought leader. NZ…

Ayla Miller Sub-Editor and Feature Writer Ayla is a journalist working across SCG Business Titles NZ Marketing and StopPress. She began her career as a community reporter in rural Northland after three years studying in Wellington. Following a year travelling around Asia, Ayla settled in Auckland to pursue further studies and experience city life. She is enjoying learning more about the marketing industry, in particular how it works to further understand human nature and prompt social change. ayla.miller@scg.net.nz Bernadette Basagre Content Writer Bernadette was originally a reporter at Stuff before heading to SCG, working as a content writer across NZ Marketing, Idealog and The Register. At Stuff, Bernadette covered breaking news, migrant communities, Auckland and youth affairs. Graduating from AUT with a Bachelor of Communications, majoring in Journalism in 2020,…

The report, authored by Dr Merja Myllylahti and Dr Greg Treadwell, was based on the responses of 1,085 New Zealand adults (18 years of age or over) surveyed between February 22 and March 1, 2022, by Horizon Research. It found that during the period spanning 2020-22, people’s trust in the news dropped 10 percent. While 62 percent of New Zealanders trusted the news they consumed in 2020, by 2022 the figure had reduced to 52 percent. The most trusted news brand for 2022 was RNZ with a trust score of 6.2/10 while The Otago Daily Times was the second most trusted news brand with a score of 6/10 followed by TVNZ (5.9/10) and Newshub (5.8/10). The Spinoff and Newstalk ZB were the only two organisations included to maintain the same…