NZ Marketing Issue 80 2024

Kia ora team, and welcome to issue 80 of NZ Marketing, where we’re celebrating every winner at the YouTube NZ Marketing Awards 2024. Hearty congratulations to everyone who came away from Awards night with a trophy – it’s been inspiring to delve into your work and present it within these pages. Times are tight and many organisations face shrinking budgets or reduced income, making the level of creativity and ingenuity shown by brands and their marketing partners even more impressive. We have case studies of each category winner – look for the red-edged pages in the middle of the magazine, starting on page 38. Not everyone can win, of course – though being a Marketing Awards finalist is an impressive feat, especially this year when we had a record number…

Jessica Allison General Manager at Thinkerbell Aotearoa on the rising importance of word of mouth and earned media. Kaleb Francis Head of Strategy for Marque discusses the pitfalls of failing to disclose AI use in editorial content. Sean Ingram Brand, Entertainment and Partnerships Product Owner at Spark on how Spark Arena means more than just naming rights. Suraj Barnawal Chief Technology and Innovation Officer at Together on blending industry knowledge, data and AI to quickly bring ideas to life. Michael Friedberg YouTube NZ Marketing Awards 2024 Convenor of Judges and SwayTech CEO gives advice on what makes a winning entry. Mark Lloyd TBWA\’s Strategy Director on why the agency is helping bring attention to the big issue that is food waste. Cheyne Chalmers CEO of Ryman Healthcare New Zealand shares…

The new era of Michael Hill honours heritage, looks to future Chadstone, a Melbourne shopping mall described as The Fashion Capital, seems like the logical place to launch the rebranded Michael Hill, marking a new era for the jewellers. Scan the QR code to read the full story on nzmarketingmag.co.nz: Win Damon Stapleton’s new book Highly praised and award-winning creative Damon Stapleton of The Monkeys has launched a new book inspired by his brain dump blog, damonsbrain.com. Titled, Keep Shooting Until You See the F…ers Smoke, the book is described as for creatives. Inspired by his illustrious career, Stapleton has written down the ‘bullets’ that helped his creative process. To find out more, read our Creative Closer profile on Stapleton on page 112. NZ Marketing is giving away two copies…

Who cares about uncredited use of AI? Readers do Two media outlets were spotted using AI-generated content in recent months without informing the audience, prompting a fresh warning about transparency and reputational risks. RNZ’s MediaWatch programme recently highlighted two New Zealand brands that had been using AI-generated content without disclosure: NZ Herald for editorial content and Tradie magazine for its latest cover image. According to MediaWatch, an AI detection tool returned positive results on a July 20 editorial column in the Weekend Herald (which was also featured in other NZME titles) discussing All Blacks centre Rieko Ioane. In response, NZME Chief Content Officer – Publishing, Murray Kirkness, said in a statement: “Any piece of content that uses AI is reviewed, edited and has journalistic oversight. In this particular case, we…

Murray, at a recent Research Association New Zealand conference, you spoke literally of a sense of resonanace – a music if you like – that lets you know you’re onto something big. Tell us a bit about that. Because as researchers, we operate in the realms of other peoples’ worlds, we are attempting to discover what makes those people feel what they feel. Music is a metaphor that enables me to make sense of all the stories and data we hear. So I know I am starting to make sense of it all when I feel the underlying rhythm, tempo and key of the presentation. Sometimes this process just naturally flows from the outset. Other times it can take days of rewrites and Post-it notes on the wall to reveal…

When you first considered marketing as a career, were you excited about the unique blend of glamour, creativity and influence it offered? Did you think it was perfect for someone like you with a passion for storytelling and a knack for creativity? Did you dream of shaping brands, developing compelling copy and ‘knock ’em dead’ promotional ideas? Yes, of course you did, and quite right! You might not have realised there’s another side to being a marketing professional. It’s not nearly as glamorous and much more demanding of the left side of your brain. There are rules, industry standards and laws to obey. These are set by bureaucrats, lawyers and politicians who seem to be intent on making life difficult for would-be entrepreneurs like you. Don’t they realise you have…