NZ Marketing Awards 2020 issue 65

Let’s face it, if you’ve made it this far through 2020 (relatively) unscathed, then you’re winning. 2020 has been a challenging year for many individuals, businesses and brands. From muted media (Bauer comes to mind) to bumbling brands (and there have been a few) trying to find their footing in a new Covid-19 world, uncertainty has been the order of the year. Adapting to survive has become a mantra by which many have been forced to live. For others, however, winning hasn’t meant simply surviving, it’s been about thriving. Embracing the change and being bold about the moves needed and the direction headed. It’s been about being constantly motivated, no matter the stumbling blocks, to achieve something exceptional, truly Next Level. I’m reminded of a quote by tennis great, Maria…

FEATURED STORY: REDEFINING THE COMMS AND MARKETING PROFESSION POST-PANDEMIC With brands now more visible than ever, but budgets tightening because of Covid-19’s impact (and recession), marketers and communications professionals need to be innovative in how they get their messages across. As they look to increase evaluation, refine content and enhance owned media, a new report offers some insight into how the comms and marketing profession must evolve. To read more, scan this QR code. COMING UP… Here’s what you can look forward to reading on nzmarketingmag.co.nz over the next few months. MARKETING MIGHT Coinciding with the TVNZ-NZ Marketing Awards 2020, we profile some of the country’s leading marketing minds and the bold moves they are making to take their marketing efforts to the Next Level. Starting November 16, we’ll celebrate…

163 percent How much OOHMAA’s Q3 2020 revenue was up from Q2 3Awards dish scooped up at the 2020 Webstar Magazine Media Awards 2,402,200Listeners MediaWorks radio reaches every week 1.4 millionPeople tuned into TVNZ 1 to see the General Election unfold 10The number of years Facebook Groups has been around 13Categories Special Group were finalists in at the B&T Awards 40,000Digital screens World Out of Home Organisation’s #OurSecondChance appeared on worldwide THE FACES OF OUR INDUSTRY SERIES By putting individuals and their stories in the spotlight through this series, StopPress in partnership with Google, hopes to reinforce the need for greater diversity in the industry. There are some exciting profiles in the pipeline - Melissa Taylor, General Manager-Agency Sales at TVNZ and Aimee McCammon, CEO New Zealand at Augusto -…

Auckland-based The Stream Shop are experts in live streaming and content creation, delivering an affordable, quality viewing experience optimised to share with anyone, anywhere on any platform. NZ Marketing caught up with Executive Producer, Helen Wrightson, for a discussion on powering through despite the challenges of 2020 and what 2021 may look like in the virtual reality. WHAT’S NEW AT THE STREAM SHOP SINCE WE LAST SPOKE? Of course, we’re excited that sports are back, and we have been delivering a number of entirely virtual as well as hybrid events. With so much uncertainty around alert levels for the future, businesses are reluctant to commit 100 percent to events. We have successfully created customised offerings for clients looking to bridge the gap in the event space while still enabling them…

A marketer who knows how to get the most out of her magazine advertising is Karen Warman, Marketing Manager at Resene. Taking home the Supreme Advertiser of the Year at the Webstar Magazine Media Awards 2020 – recognising those advertising partners who really GET magazines, who understand what magazines can offer as part of a media mix, and who work with publishing teams to use the medium creatively and to great effect – Warman shares what makes her strategy so successful. THE JUDGES SAY RESENE REALLY UNDERSTANDS MAGAZINES AND HOW TO USE THEM, WHAT INFORMS THIS UNDERSTANDING? Many years ago we started as complete newbies with no magazine involvement at all. We went down the traditional path of magazine advertising and then over time found that we had more of…

Beyond marketing to mainstream New Zealanders, Marketing Minds is well-positioned to reach emerging and hard-to-reach ethnic markets, namely the Chinese, who have high home ownership and makes up 10.6 percent of Auckland’s population and 5.3 percent of the New Zealand population. Anne Casey, Head Marketing Consultant at Marketing Minds shares insight into how marketers can better reach these communities. IS MARKETING QUITE SEGMENTED WHEN IT COMES TO CULTURAL REPRESENTATION IN NZ? The migrant segment in New Zealand is expansive, profitable and growing. Over one million Kiwis are born overseas and there has been 11 percent annual growth in migrants since 2013. The local resident Chinese market is estimated to be over 260,000 people (excluding students) and continues to grow by at least 16 percent per annum. For marketers, this growing…