NZ Marketing Media 2020

It’s been one hell of a year, and we’re only halfway through. From what began as a positive outlook on 2020 for may marketers soon turned to panic and uncertainty as Covid-19 took hold. A countrywide Lockdown, economic instability and reassessment of wide-reaching social norms has meant that businesses and brands must rethink their strategy when it comes to engaging their customers. Amidst the unpredictability of the past few months, I recall a moment during the Lockdown while on my daily escape around the block, confronted by a blank billboard. I thought to myself, ‘is this a sign of things to come?’ My angst worsened as news of the Bauer closure broke and of job cuts at NZME. Not to mention the challenges faced by my own publication in securing…

EMAG MARKETING IN LOCKDOWN We take you inside the marketing industry during Alert Level 4; get unique insight into the creative process while in WFH mode, and hear the thoughts of industry leaders on what it’s going to take to unlock marketing’s post-Lockdown potential. Scan this QR code to download this special edition supplement: COMING SOON WEBSITE LAUNCH The second half of 2020 brings new and exciting news for NZ Marketing magazine – a brand-new website. The site is the official online voice of the magazine as we further interrogate the latest marketing trends with authority and substance. In addition, readers will be able to access a host of legacy content from issues past and deep dives of current and related marketing, media and advertising news. Keep an eye out…

32 The amount of opinion pieces StopPress got sent through during the Covid-19 Lockdown. $62 million How much the New World account is valued at. 5 The number of times the StopPress editor had to remove mean comments on the site during Lockdown. $1 How much Sinead Boucher paid for Stuff. 55 percent How much StopPress web traffic grew during Lockdown. 29 The anniversary the TVNZ-NZ Marketing Awards is celebrating in 2020. 145,000 How many Big Macs McDonalds NZ sold in the first day of Alert Level 3.…

Sound Bite Why Mastercard sounds like a winning brand. Earlier this year, Amp, the world’s leading agency for sonic branding, announced that Mastercard earned the top spot in its annual Best Audio Brands Ranking 2020 study – a list measuring how effective brands are in using sound. Sonic branding is all about the strategic use of music and sound to help reinforce brand recognition and enhance consumer experience. The study, in which the financial services company rose 71 places since its 2019 iteration, considers specific criteria, including trust, recognition, engagement and efficiency. It examines how brands connect consumers with audible moments across an array of touchpoints. “Sound adds a powerful new dimension to our brand identity and a critical component to how people recognise Mastercard today and in the future,”…

Sharing messages through mailbox drop is simple, and with a well-designed and attention-grabbing mailer, businesses can appeal to customers in a relatively cost-effective and proven way. The latest Roy Morgan research report into consumer behaviour suggests that of those who read them, six out of 10 people will end up buying from a mailer and 52 percent will visit the store’s website. But, let’s face it, people have become more media savvy, and if not targeted correctly, a flier can end up in a pile of unopened mail meaning valuable marketing dollars are lost. This, coupled with competition from its digital cousin, letterbox advertising has had to evolve. To be successful, it must leverage smart online solutions to champion its offline offering. Champion of this smart approach to letterbox advertising…

ASA REVEALS AD SPEND FOR 2019 The NZ Advertising Turnover 2019 report was released in May and showed that advertising revenue across all main media was 2.767 billion dollars for the 12 months ending December 31, 2019. Here’s how the money was spent ($M): Newspapers, $276 Newspaper Digital, $99 Radio, $277 Radio Digital, $4 Magazines, $156 Magazine Digital, $33 Out of Home, $174 Digital Only, $1,078 Addressed Mail, $32 Unaddressed Mail, $47 Cinema, $12 Television, $538 Television Digital, $41 Paul Head, Chief Executive at the Commercial Communications Council says that this data reveals not much new and that we’ve pretty much seen the same trend for the past decade or so. “There has been strong growth for digital, albeit at a slowing rate and other media under pressure, particularly newspapers.…