NZ Marketing Awards 2019

It’s that time of year again, Te Radar’s dusted off his tux and we’ve sculpted some trophies to celebrate the best of marketing in New Zealand at the 2019 TVNZ-NZ Marketing Awards. We’ve shared the winning case studies in the following pages and further on, there’s more to celebrate as this year marks the banner ad’s 25th birthday. For me, someone who is younger than the banner ad, it’s been a reminder that despite the changes I’ve seen in the last four years – they are only a fraction of the evolution your industry has faced. When I joined StopPress and NZ Marketing I promptly went and did my history homework in the form of nights binge-watching Mad Men. Though I was thoroughly entertained by the trip back in time…

Geoff Kidd Lion senior brand manager How did you get into marketing? What sparked your interest in the industry? I’ve always been a creative thinker and problem solver, and marketing had appealed to me as career option since I was at high school as it’s an industry that really allows you to combine these skills. Growing up I was always fascinated with brands/businesses that were able to grab people’s attention, spark conversation, and ultimately influenced society. I studied marketing at the University of Canterbury and during my summer holidays I interned at Ogilvy which gave me a taste of the world of advertising. As a graduate looking for jobs I had heard a lot of great things about Lion, and was eager to work on some of the iconic Kiwi…

Okay, it’s taken a while. But after 155 years as a pioneer of strategic advertising, 61 years developing data driven marketing and 19 years building some of New Zealand’s finest digital platforms, we thought it high time to bring our diverse talents together. So from today, you’ll find all the deep expertise you’ve come to expect from J. Walter Thompson, Wunderman and Heyday working seamlessly together under one roof. Why? To help your business grow by creating genuinely connected and consistent experiences across an ever expanding array of consumer touchpoints. If you’d like to find out how our new start-up can inspire growth for your business, talk to our CEO Luke Pierson on 021 623 425. In your own time. + WUNDERMAN THOMPSON…

COMMENTS BEST OF THE BUNCH Though mergers and acquisitions are nothing new in this industry, these past few months have been a particularly busy time – most notably Ogilvy became Stanley St and left the WPP fold, while MBM was acquired by Publicis Groupe. With StopPress keeping readers up to date with who owns who, there was plenty of commentary in our comment feed. In an industry fuelled by egos, there’s unsurprisingly some negative and critical views coming through but there are some signs of hope for the industry that you have each other’s backs. Keeping in mind the challenges everyone is facing (with the latest round of financial results attesting to that) we’re shining a light on quite literally the best of the bunch. “Congratulations MBM! Some of the…

$275.4 million of total digital revenue was achieved in the first quarter of 2019 according to IAB NZ. <1 second is the time it will take to download a 250MB app on 5G. 80 is the number of candles The Listener is blowing out this year. 70 percent of online users ignore paid ads in search of organic content. $4,000 was the fine Sky Television received for showing extensive footage of the 15 March terrorist attacks taken from the alleged gunman’s livestream. 24 hours is the deadline in which tech companies like Facebook and Google have to remove content the French government deems to be hate speech. >15,000 paid digital subscribers have signed up to NZ Herald Premium. $64,063,503 of gross media revenue was delivered by OMANZ members H1 2019. 22 to…

On how Staples VR made its mark on the market I started in advertising, working at Colenso straight out of film school. I was working as a TV editor and realised I wanted to have a bit more creative freedom so went overseas and learned things like drone and gimbal operating, which at the time didn’t exist here. When I moved back I founded Staples Rentals, an emerging technology rental company. It was using new equipment that moves the camera differently or enables different types of storytelling. Crews really wanted to learn it, but couldn’t afford to buy these individual pieces of kit. Whereas if we bought it and other people used it, it made more financial sense. It spiralled out of control, because after the people started realising we…