BEAUTY COMPANIES founded by women
Beauty conglomerates such as L’Oréal, Johnson & Johnson, Coty and Estée Lauder, amongst others, are faced with competition from female-founded companies taking the youth market. A few of the companies reviewed below remain independent, however, all are targets for eventual merger & acquisition.
What makes each of these founders and their companies unique?
All of these companies grew through social media and targeted marketing & advertising to a young female audience. Often, the brand is entirely built around the founder.
DRUNK ELEPHANT: founded by Tiffany Masterson
Pricey skin care, hero ingredient marula oil, with minimal packaging and fun product names. Every product is free of essential oils, "drying alcohols” silicones, chemical sunscreens, fragrances and dyes, and SLS.
“The goal with my company, Drunk Elephant, is…
