Today, we stand at a moment of reckoning with the rise of artificial intelligence. Unlike past shifts, AI is reshaping the very architecture of the internet and reconfiguring vast swathes of business and human endeavour.
Preceding this AI inflection point was the Covid-19 pandemic—a global event that didn’t just push us indoors but transformed the way we interact with the world around us. How we work, shop, consume content, and entertain ourselves has been irreversibly altered. This dramatic shift in consumer behaviour in India, accelerated by a rapid embrace of digital, lies at the heart of this issue’s cover story by Krishna Gopalan.
The `18,700-crore Indian film industry is facing its moment of truth. The chaos traces back to the pandemic-era OTT gold rush, when platforms competed fiercely for releases,…