As usual, the Bow team was at ATA for a poke around the world’s biggest archery trade show. The ATA is the Archery Trade Association of America, and it’s also the given name of the trade show every year in January, kicking off the North American ‘season’ of the ATA, Lancaster and Vegas that gives the first part of the archery year its shape. Back in its spiritual home of Indianapolis, many major archery manufacturers attend the event, which remains closed to the general public.
A few of the bigger names in the business, including Hoyt, Mathews and Win & Win, decided not to attend the show this year. No matter: we still went around hunting for the new, exciting and covetable.
BOWHILT
An interesting new product was on display…