Shortly after the archery World Cup event in Berlin this year, the Olympiastadion almost immediately geared back up for another archery event. This was the German national championships, but included as part of a weekend multi-sport event event called ‘Die Finals’ (The Finals). This took annual national championships in ten sports – archery, track cycling, road cycling, athletics, boxing, canoeing, swimming, triathlon, gymnastics and modern pentathlon – and bundled them together into a single event across the capital.
The results were spectacular. The organisers were hoping to sell 70,000 tickets, in the end, 178,000 turned out across the two days. Archery was free to attend – and packed out – but even more importantly, the accumulated viewing figures for the sport topped out at 1.5 million, beaten in the ratings…