EXACTLY 10 years ago this week, Auto Express ran a feature introducing the then new Kia Cee’d to readers. They were suitably impressed, as they were entitled to be; the Cee’d was the car that started the process which transformed the company from lightly regarded budget brand to genuine mainstream contender.
The journey, frankly, has been amazing, with thousands of buyers wooed by astonishing leaps in quality and an appealing seven-year warranty.
But where does the firm go next? This week, a full decade after our Cee’d feature, we’ve tested the latest Kia, the new Rio supermini (above), and in truth it’s a bit underwhelming. While perfectly acceptable in isolation, it failed to match the VW Polo for quality and Suzuki’s Baleno for value, falling into a bit of a…
