WHILE consumers worldwide wait for Samsung to relaunch itself as a proper, standalone vehicle manufacturer (it’s only a matter of time), I’m forced to look for an interim favourite Korean car firm. Hyundai, Kia or GM Daewoo it isn’t.
So, for the time being, reborn SsangYong takes over as my preferred Korean car maker. Its appeal is the irreverent attitude, brutal honesty, sense of humour, healthy cynicism and excellent warranties.
For the money, tank-like SsangYong cars and trucks aren’t bad, either. And I love its obsession for and determination to deliver good, old-fashioned value for money. This underdog doesn’t do cheap. Instead it does reasonable and credible list prices, best-in-class affordability, great price-to-spec ratios, and with its new Tivoli, impressive predicted resale values of 47 per cent after three years.…
