John_McIlroy@dennis.co.uk @johnmcilroy
■ New Ka+ revealed; not much smaller than current Fiesta; starts at under £9k;
“Ford believes it can attract buyers with mix of supermini space, big car safety and lower running costs” FORD is aiming for budget-conscious small car customers who would normally choose second-hand vehicles with its new value offering, the Ka+, which aims to serve up supermini space for city car money.
Despite its name, the model you see here bears no relation to the diminutive Ka city car, which will be killed off as part of a realignment of Ford’s small car strategy.
The new vehicle is almost as large as a Ford Fiesta, in fact, and uses many of that car’s components, including Ford’s global small car chassis technology.
Ford believes it can attract…
