Samsung Electronics, a company that symbolizes Korea’s identity and a global market leader, is preparing for a new leap forward. The strategy is to solidify the share of existing businesses such as memory semiconductors, TVs, and smartphones, while fostering future businesses such as AI, 5G, bio, and battlefield (electronic equipment) components. In addition, the company is putting its weight behind Mercury as the No. 1 system semiconductor company and is busy developing related markets with robots as the next growth engine. Since 2021, Samsung Electronics has invested 240 trillion won in future new businesses including robotics and AI, and last year, it announced the launch of a healthcare wearable robot (tentatively named EX1) for seniors, speeding up its efforts to capture the healthcare market. The outlook for next year is…
