BLACK CABLES OF DIFFERENT LENGTHS HANG FROM TINES, AWAITING testing. Each cable is fitted with connectors that align with hardware from all the marine-electronics manufacturers. If all goes well with the tests, then packaging and shipping are next. ¶ While it’s odd to see just-minted cabling for Furuno, Garmin, Humminbird, Raymarine and Simrad on the same factory floor, that’s how this place works. Since its founding in 1982, Airmar Technology Corp. has ensured that its transducers play nicely with third-party fish finders, sonars and multifunction displays.
As Craig Cushman, Airmar’s director of marketing, explains by analogy: “We don’t build marine electronics. We build high-end speakers.” ¶ In 1982, engineer Steve Boucher founded Airmar in Milford, New Hampshire, with the goal of innovating and manufacturing better acoustic-sensing transducers. The company’s first…
