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Tiziana Tedeschi
International PR Director TAG Heuer
Fabiola Bobbio
International PR Manager TAG Heuer
TAG Heuer is proud to announce the exceptional result achieved by the Only Watch Carbon Monaco. The unique piece has been sold for the price of CHF 290,000, almost six times its low estimate, at the Only Watch 2021 edition in Geneva, with all proceeds to benefit research into the Duchenne muscular dystrophy. The sum represents the highest sum ever paid publicly for a contemporary TAG Heuer timepiece. This spectacular timepiece embodies the spirit of the ultra-rare Monaco “Dark Lord” from the 1970s with a one-off, high-end, carbon-cased version of the inimitable square-cased chronograph.
The TAG Heuer Only Watch Carbon Monaco, lot 48 of the sale, was one of the stars of the…
