‘The latest Nissan Qashqai has the potential to be one of the year’s best cars’ You don’t use a search engine, you Google, and you don’t edit images, you Photoshop them. Yes, occasionally a service or product is so successful that it becomes a verb. And, similarly, there are certain cars that end up transcending their brands.
For example, a manufacturer might think it’s produced a new C-segment hatchback, but to the rest of the world it’s launching a new Golf, regardless of whether or not the brand in question is Volkswagen.
Fiesta, 3 Series, Range Rover… they have all become standards against which everything similar is measured. And when it comes to family SUVs, the car is the Qashqai.
But why should car buyers care? Well, this status inevitably…