“LONDON’S SWEAR IS A FORWARD-THINKING MAKER OF “SNEAKERS” OR TRAINERS ON THESE SHORES” One of the biggest revolutions that the modern internet age has bestowed upon us all is the enthusiasm for ‘on demand’ services. The two-way, quick and convenient connectivity that the web provides for eCommerce is fundamental for delivering a much more personal approach. Entranced by the rapid-fire nature of purchasing digital wares including music, films, apps and certainly television, customers increasingly strive for that experience elsewhere. Our featured website project this month exemplifies this by making customisation central to ‘on demand’ selling, not of digital, but designer footwear. As a brand, London’s SWEAR is a forward-thinking maker of ‘sneakers’ or trainers on these shores, boasting two decades within the business. It’s new online shop front, built by…
