Palazzo Molteni is Molteni & C’s most ambitious project yet. Brought to life by the Italian design firm’s creative director, Belgian architect Vincent Van Duysen, this seven-storey, art-filled cultural destination, in Milan’s Quadrilatero della Moda fashion district, is robust evidence that the company isn’t just expanding its retail footprint, but positioning itself as a global lifestyle brand.
The 3,000 sq m palazzo – originally built in the eclectic style in the mid-19th century – sits in a privileged spot on the shopping thoroughfare Via Manzoni. ‘Starting from the entrance, we have a stone staircase that flows into the Grand Salon, the heart of the flagship store,’ says Van Duysen, describing the layout, which is awash with his signature muted greys and blacks. Occupying what was once the central courtyard, the…
