GOSHA RUBCHINSKIY—the photographer turned designer behind the self-titled, provocative, and hugely popular skateinspired streetwear line that bears his name—is sitting at the bar of the 105-year-old Hotel Astoria in Saint Petersburg, Russia, hours before his spring 2018 runway show. It’s June, and a vaporous northern light shifts around the tables. In the lobby, gilded plaques frame the elevator banks, each engraved with the name of a famous past guest—Grigori Rasputin, Kylie Minogue, Rudy Giuliani, Luciano Pavarotti, Hillary Clinton, and Vladimir Putin constitute a small sampling. Rubchinskiy, 33, isn’t up there yet, but he makes a poignant correlation: “Tonight—and actually part of everything—is about long-ago memories. It’s about ghosts.”
That soul-peeking sentiment is fitting for this somewhat shy man, who is one of the reasons for streetwear’s recent prevalence—and continued relevance—on…
