Mami Wata, literally “Mother Water” in West African pidgin English, is a water spirit that appears in the form of a mermaid, and the namesake of this proudly local surf brand. Co-founder Nick Dutton believes that Africa is the new frontier in terms of design, and importantly for Mami Wata, surf exploration and culture. “We believe the brand is an example of how Africa’s role and impact on global creative culture is increasing, whether that’s in art, design, music, film-making or fashion,” he says. For him, it is important that this Cape Town-based brand’s products are designed, sourced and made on the African continent.
The inaugural collection features a range of T-shirts, vests, shorts and caps for men and women, as well as surfboards and fair-trade coffee called Congo Black,…
