Network executives once came to the up-fronts on a mission to get advertisers ex-cited about a handful of new series coming in the fall. This year, TV’s big players took a T-shirt cannon approach.
Every one of the major presentations during the May 13-15 sprint in midtown Manhattan — NBCUniversal, Fox, Disney, Amazon, Warner Bros. Discovery and Netflix — emphasized the breadth of the company’s content offerings. Call it the everything-every-where-all-at-once strategy for the streaming age.
As always, common themes emerged across the week. “Connections” was the buzziest of buzzwords used by executives pitching their hearts out from the stage. Without question, the song of Upfronts ’24, the one heard at most if not all events, was Beyoncé’s “Texas Hold ’Em.”
After sorting through the firehose of shows and spin,…
