When Wattpad Webtoon Studios was preparing to release the drama “Float” last year, author Kate Marchant asked for a little help from her fans. The Lionsgate film was based on her story, and now she presented three movie posters to her followers, asking them to pick their favorite.
“I can feel your readers shifting in their seats,” Aron Levitz, president of Wattpad Webtoon Studios, says with a laugh. “All those creative execs are going, ‘Wait a minute, people knew about it before it went out? Are you sure that’s OK?’”
For Levitz, the answer is a resounding yes. His company is shaking up the traditional approach to creating film and TV adaptations by putting the power in the hands of fans.
Just last month, the third movie in the “Through…
