You’d be forgiven if you thought butter was a carb — just like it’s totally understandable if you didn’t know the new “Mean Girls” is a musical.
That’s intentional. Paramount, which is releasing the movie, chose not to explicitly market it as a song-and-dance spectacle, according to the studio’s president of global marketing, Marc Weinstock.
“To start off saying musical, musical, musical, you have the potential to turn off audiences,” he says. “I want everyone to be equally excited.”
Despite the cultural prominence of Tina Fey’s 2004 comedy, which propelled Lindsay Lohan, Rachel McAdams and Amanda Seyfried to stardom, Weinstock’s job — selling the masses on (and clearing up any confusion about) “Mean Girls” — is trickier than trying to make fetch happen.
The story is the same. Cady Heron,…
