IN 2018, ‘SATURDAY NIGHT LIVE’ CAPTURED THE PUBLIC PERCEPTION OF NETFLIX as a ceaseless river of content. In a satiric ad, the late-night program hawked the streaming service as an “endless scroll,” promising that “by the time you’ve reached the bottom of our menu, there’s new shows at the top.” And when it came to movies, “SNL” joked that Netflix was so desperate for things to make, it had resorted to shooting the fake films from “Entourage.”
Scott Stuber, the head of Netflix’s film division, is the man responsible for feeding the algorithm, and for much of his six-year run, his mandate was clear: quantity, not quality. In 2020, for instance, Netflix announced it planned to release a new movie every week. It never got around to making “Medellín,” Vincent…