In music, the AI buzz started in October 2022, not long after ChatGPT launched. By Grammy Week in February 2023, it was all the industry was talking about — and that chatter got louder when David Guetta channeled Eminem through artificial intelligence. The volume hit 11 in April, when “Heart on My Sleeve,” a song with AI-generated vocals by a fake Drake and a fake the Weeknd, racked up hundreds of thousands of streams before being removed by streaming services.
Artificial intelligence by way of machine learning is the latest existential threat to the music business, and unlike the frequently cited Napster-era piracy, which opened the door to illegal downloads, the industry has mobilized quickly to respond, with takedown orders, petitions, op-eds and the Human Artistry Campaign, an initiative established…