When WarnerMedia launched HBO Max in 2020, the idea for the service was to offer something for everyone: drama, comedy, unscripted, kids and family. Now it’s 2023, Warner Bros. Discovery is relaunching the service as Max, and it’s promising to offer something for everyone: drama, comedy, unscripted, kids and family.
Meet the new Max, (mostly) the same as the old Max. But sometimes you need a fresh coat of paint, and a new name, for an extreme streamer makeover. And that’s what WBD is doing with Max 2.0, this time embracing and more fully promoting the content it has flowing in from the likes of Cartoon Network and, now, the suite of Discovery lifestyle networks (think HGTV, Food Network, Magnolia Network).
HBO’s gold-standard fare is still part of the main…