A common refrain about television is that it’s a dying business, and streaming is the new frontier. Yet for established entertainment companies getting into streaming, TV remains far more lucrative. In 2021, NBCUniversal and Disney each reported losses approaching $2 billion for their streaming businesses, with WarnerMedia’s HBO Max benefiting from the inclusion of HBO’s traditional profit line to hit a reportable income of $472 million, down from $1.4 billion in 2020. Still, the profits these firms drew from TV dwarfed their digital totals. While Netflix, with an income level of $5 billion last year, shows it’s possible to make big money from streaming, Disney and WarnerMedia mint more than this from their legacy TV operations. Their ultimate hope is to replace that revenue via streaming, but the financials illustrate…
