In 2014, Fox Searchlight methodically rolled out “The Grand Budapest Hotel,” a twee pastiche of old-world Europe, in movie theaters across North America. The quirky comedic drama, from director Wes Anderson, had an opening that would be familiar to most indie films: playing in only four theaters (two in New York and two in Los Angeles) before gradually checking into more venues.
The studio was rewarded for its efforts, averaging more than $200,000 per location in its initial run and establishing art-house records that still hold. “The Grand Budapest Hotel,” which eventually made $59 million in North America and $179 million globally and won four of nine Oscar nominations, remains a gold standard for commercial success in the arthouse space.
“Any time you are mentioned for awards contention, it helps…
