WHEN The Broad Theater, an independently owned cinema in New Orleans, reopened in April after being shuttered for 13 months, business came back with a bang. Moviegoers, desperate to see a film that wasn’t preceded by hours of scrolling on Netflix in search of something, anything, to watch, filled the art house for screenings of Emily Blunt and John Krasinski’s suspenseful sequel “A Quiet Place Part II” and A24’s awards darling “Minari.”
“We were happy,” says Broad owner Brian Knighten.
The honeymoon didn’t last long. Soon after, in late July, city government officials issued a mask advisory, suggesting but not requiring that patrons cover their mouth and nose while inside to prevent the spread of the highly contagious delta variant.
“That hit a nerve with our customers,” Knighten says. “Attendance…