When we first encountered Snow Peak a few years back, we were immediately hooked. Known for their smart, minimalistic designs, the Japanese outdoor brand has made great strides in the worldwide market, capturing more than their share of fans, including plenty here the United States. Join us as we uncover the story of the brand as they celebrate their sixtieth year of their founding.
Nestled in Sanjo City in the Chuetsu region of Niigata Prefecture, Japan, rests Snow Peak’s global headquarters. Two rivers, the Shinano River and Ikarashi River, flow through the city providing a rich agricultural farm belt and rich green forests. Within an eye’s view lies Mt. Sumon-dake, an extinct volcano, part of the Echigo mountain range, can be seen with it’s slightly concave U-shaped crater against the…
