ASHTON KUTCHER ONCE said, ‘I’m from Iowa, we don’t know what cool is’. There was a time when Stuttgart could have said the same. No longer, apparently, as Mercedes’ product planners chase everything attached to cool: fashion, design, SUV coupes, you name it. It’s as if their life depended on it, and that may not be too far from the truth. Cue this latest incarnation of the Essence of Cool; an SUV less useful than the donor GLC, but streets ahead in the all-important cred barometer.
So what is it? Mercedes doesn’t seem entirely sure, throwing in any number of suggestions at launch. SUV possibly, crossover mostly, premium hatch likely, essential lifestyle accessory, definitely. For a better definition look to the rest of the line-up. GLC Coupe is to GLC…