Daily Mail & General Trust/Yahoo: bottom fishing
In 2014, Martin Clarke, the publisher of Mail Online, outlined his ambition to create a giant global news brand. He has already made substantial progress, said Alexandra Frean in The Times: the Mail is the second- biggest newspaper site in America, behind that of The New York Times. But now its owner, the Daily Mail and General Trust, or DMGT, is exploring a possible move for Yahoo – its most ambitious bid for expansion yet. Yahoo, a former internet superstar, is “struggling” these days, but it is still the fourth-biggest seller of online display ads in the US, and tapping that expertise could help the Mail “turn hits to dollars”. If any media group can “spot the value in a bottom”, it is…