In the spring of 2020, as social distancing became the norm and almost the whole world retreated online, one industry particularly struggled to rework its business model: pornography. For its product, six feet apart might as well be six miles.
It didn’t take long, though, before the market worked its magic and hit upon a solution. A U.K.-based site, OnlyFans, had developed a subscription service for adult-content creators. With pornographic actors unable to shoot in the studio, many set up direct-to-consumer services on the platform. Meanwhile, with bars and clubs shut down, sex-starved singles quickly provided a surge in demand to match the surging supply. Between March and April, the user and creator bases both jumped by 75 percent. By the end of the year, the site had 85 million…