When Michelle and Barack Obama signed on the dotted line with Net›lix, they joined a select and exclusive entertainment community. These days, they stand alongside Oprah Winfrey (Apple), Phoebe Waller-Bridge (Amazon Prime), podcaster Joe Rogan (Spotify) Shonda Rhimes, Ryan Murphy, David Benioff and DB Weiss, plus newcomers Prince Harry and Meghan Markle (all Netflix) as the select few global players able to launch their creative visions into the public consciousness with few barriers.
What America’s former first couple bring to Netflix is clear. The Obamas are a popular, powerful, respected and socially conscious global brand, capable of leading the conversation across the planet. When the Obamas speak, the world listens. So when they make a television show, the world will watch, right? That’s the unarguable logic behind this deal.
The…
