The industry, like everything else, was completely paused by lockdown. It impacted the operation at the rehearsal space I run, The Room studios. It meant there was no HQ for the community to come together, hang out and work, which is so important to musicians. It meant we had to start looking at ways to develop our business for online.
Reuniting the community digitally was the priority. Streams going out on the likes of Instagram live can only do so much, so we were researching how to capture a jam session while allowing it to be held remotely without sacrificing the quality. We started doing the Isolationcy sessions, virtual jams that used the expertise of our community to help artists who might not have access to the gear they would…