“I’M QUITE A LEGEND, as I’ve been told,” says Spring-based maker Elizabeth “The Mum Queen” Cleaver. If a high schooler wants a mega mum made with 75 yards of ribbon, diamond dust, boas, and bells, Cleaver will deliver—assuming you place your order ahead of time. Like many mum craftspeople in Texas, Cleaver starts booking up in January for the following fall’s homecoming, making as many as 500 custom mums each year. “It’s a Texas tradition, and people really believe in it,” she says.
That tradition might’ve started in Missouri in 1911, but it’s since been usurped by Texans, who often “do go overboard,” according to Cleaver. At her studio, a mom once tasked her with creating an extravagant $2,000 version. “Unless you put actual diamonds on it, that’s hard to…
