WHILE ON AN annual dove hunting trip with colleagues from the outdoor and distilling industries, Marfa Spirit Co cofounder Morgan Weber detoured to the pool at their Brownsville Airbnb to cool off. It was a sweltering afternoon in September 2022, and Weber and his friends from Duck Camp, an Austin-based apparel brand, made the executive decision that the birds could wait.
“The conversation organically turned to, ‘What if we made a collaborative, regionally appropriate spirit that somehow incorporated hunting into it?’” Weber says.
Since opening in 2021, Marfa Spirit Co has produced its own version of sotol, a Mexican Denomination of Origin spirit native to Chihuahua, Coahuila, and Durango. Made from the plant of the same name, it’s a distillate similar to mezcal, where the cabezas, or hearts, are roasted…
