China’s Ministry of Industry and Information Technology has imposed a ban on using “smart driving” and “autonomous driving” in vehicle advertisements, a regulatory crackdown announced during a meeting with nearly 60 automaker representatives, aimed at curbing misleading claims about advanced driver assistance systems (ADAS), industry reports confirm. Triggered by a fatal Xiaomi SU7 crash, this mandate also tightens oversight of over-the-air (OTA) software updates, requiring government approval to ensure safety. For drivers, manufacturers, and tech analysts, the ruling reshapes China’s $700 billion automotive market, the world’s largest, where electric vehicles (EVs) and hybrids dominate.
The ban prohibits terms that overstate ADAS capabilities, following public outcry over the SU7 incident, where a driver resuming manual control crashed at high speed, sparking debates about system reliability. Companies like BYD, Xpeng, and Huawei,…