Since its inception in 2015, Apple Music has gone from strength to strength. Despite tough competition from the likes of Spotify, Google and Tidal, Apple has managed to grow to over 13 million paying subscribers in little over a year, and it shows no signs of slowing down. Yet, despite achieving its growth organically, Apple is now preparing a $500 million takeover bid for Jay-Z’s streaming service TIDAL.
Launching in Scandinavia as WiMP, Tidal was bought by ‘Crazy in Love’ hitmaker Jay Z for $54 million last March, who offered to put the musicians at the forefront of the streaming service. A public launch featuring the likes of Madonna, Drake, Rihanna, Beyonce and Daft Punk had everybody talking, and music icons each signed a ‘declaration of support’ and offering exclusive music,…