From Ultraboost Light to Adizero Adios Pro Evo 1, Adidas spent most of 2023 either tweaking/reworking its performance shoe franchises or disrupting the market with new technologies. With the Adidas Supernova Rise (£130, adidas.co.uk), the brand has combined these two processes and (re)created an affordable yet innovative running shoe.
Adidas says that it ‘tapped into’ research conducted with 1,300 female runners, which revealed comfort as one of the most important criteria for everyday runners when selecting a running shoe.
As a result, the Supernova features a fully redesigned upper, as well as the brand-new Dreamstrike+ midsole. Inspired by Lightstrike Pro, Dreamstrike+ offers unparalleled comfort and cushioning. The new midsole is complemented by a Support Rod System, lending some stiffness to the shoes, and Comfort Heel Fit technology, which uses a…