JOE SITHOLE’S picture-perfect work has earned him a solid business reputation. Picture framing is an old business that’s survived many threats. Today, those who still run it, including Joe, still earns a respectable living from the sector. Joe, owner of Joe Frames, has overcome adversities that threatened its survival.
Today, Joe enjoys the fruits of his labour. Said Joe: “I used to work for my brother at Eyabantu Picture Frames before starting my own business. There, I managed two skilled workers. Although I was their boss, I didn’t have skills in picture framing. My job was to monitor sales.
“As a manager, I was an all-rounder. But each time I tried to learn manual work in the workshop, I failed as customers needed me for pricing and billing.
“I brought…
