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UK: LONDON
Jason Victor Serinus
A new study titled The Classical Music Market: Streaming’s Next Genre?,1 commissioned by classical streaming service Idagio.com, claims that 35% of the global adult population in eight major countries listens to classical music. Of 8000 people surveyed in those eight music markets—the US, UK, Germany, Austria, Denmark, Sweden, Mexico, and South Korea—30% of listeners under the age of 35 and 31% aged 25-34 indicated that they listen to classical music. Forty-one percent of study-identified “classical music fans” were age 55+, 15% were 45-54, 15% were 35-44, and…
